"to let that which shows itself be seen from itself in the very way in which it shows itself from itself"
Most of the time I am capable of holding back the bouts of physical disapproval when it comes to experiencing the effects of the ineptitude of British politicians. However, should the National Media Museum, a beacon of culture and knowledge in the North, be forced to close due to imposed public austerity i think i may be forced to gesticulate at least a single and admittedly feable fist-shake-to-the-air. I mean, what an appalling disgrace that we should have to lose such an astounding gift due to the bloody-mindedness and absolute inefficacy of ‘our’ politicians.
Commodity consciousness - Zizek
The crucial paradox of this relationship between the social effectivity of the commodity exchange and the ‘consciousness’ of it is that - to use again a concise formulation by Sohn-Rethel - ‘this non-knowledge of the reality is part of its very essence’: the social effectivity of the exchange process is a kind of reality which is possible only on condition that the individuals partaking in it are not aware of its proper logic; that is, a kind of reality whose very ontological consistence’ implies a certain non-knowledge of its participants - if we come to ‘know too much’, to pierce the true functioning ofsocial reality, this reality would dissolve itself.