Commodity consciousness - Zizek
The crucial paradox of this relationship between the social effectivity of the commodity exchange and the ‘consciousness’ of it is that - to use again a concise formulation by Sohn-Rethel - ‘this non-knowledge of the reality is part of its very essence’: the social effectivity of the exchange process is a kind of reality which is possible only on condition that the individuals partaking in it are not aware of its proper logic; that is, a kind of reality whose very ontological consistence’ implies a certain non-knowledge of its participants - if we come to ‘know too much’, to pierce the true functioning ofsocial reality, this reality would dissolve itself.
Socialism in Europe
France and Greece have both elected socialist leaders. This means one of two things: either these countries and other western countries will change the way they operate economically or nothing will change at all. Either result is significant in that if nothing happens then it shall act as a warning that the democratic political system in the west in, at it’s core, flawed.